WHERE WE BEGAN...

 
The Dylan Joel brand first came about when founder Dylan noticed a severe lack of gender-fluid fashion labels despite the growing demand. Dylan wanted to create clothing that is no longer stuck within the traditional categories of menswear and womenswear, but the “unisex’ collections that had been emerging mostly consisted of basic, uninspired pieces. He saw that it was time to break with tradition, and so in 2018 the Dylan Joel brand was born with the intention of producing clothing without labelling as “male” or “female” and never sacrificing style or imagination.

WHAT DRIVES US...
Everything we produce for you is designed to free you of restriction and push through the everyday boundaries you face - all while flattering your style and each twist and turn as you enter and light up the room. It’s time to let everybody know that you - have arrived. We live by the idea that you are the designer of your own wardrobe, and we have been adding a splash to hundreds of them since 2018. Our loyal customers have come to know that we go beyond seasonal collections. The Dylan Joel signature transcends trends, instead we offer you impactful pieces to add to your wardrobe that you can wear however and whenever you choose.

ACCESSABILITY...
There are almost 8 billion people on the planet, every person brings something unique. We are always working on becoming more inclusive and while we can’t cater to every single person’s needs just yet, we are making moves all the time towards full accessibility with both ready-to-wear and made-to-order options available.

We want to be 100% inclusive here at Dylan Joel, if there is something you feel we could do better, please let us know – we welcome all opportunities to learn and grow.

OUR TEAM...
We are advocates for fair workers’ rights. Our pieces are made in our studio with minimal outsourcing. We are a fair wage supporter and prioritise the wellbeing of our employees above all else. We love our team and our team love working with us. Dylan Joel is a platform for inclusivity and radical transparency (in more ways than one!), and we encourage every person from every background to reach out and ask about joining our team. You can reach us *here* 

COMMUNITY...
Spreading positivity and love is a fundamental part of Dylan Joel– and we strive to continue to inspire others. We are fortunate to have such a supportive and uplifting community. When you support Dylan Joel, you’re not just showing your love for a brand, but everything that the brand represents. So, whether you’re spreading the word on social media (on TikTok or Instagram), or sporting a Dylan Joel purchase out and about, just know that you are adding strength to this amazing community of love and acceptance.

SUSTAINABILITY...
Slow fashion is our thing. We don’t like to overproduce clothing as we hate waste – besides, we don’t want you accidentally twinning with half the club on your next night out. Nightmare! We also hold onto the scraps from old collections and these are repurposed as we find new ways to reinvent the classics – in the signature Dylan Joel way.

GET INVOLVED...
Want to be an ongoing part of our free members club? When you’re not shopping online, have a scroll through our monthly newsletter - offering you:

  • Community updates

  • Insightful interviews

  • Invites to upcoming talks and events

  • EXCLUSIVE DISCOUNTS

  • A first glance at newest lines BEFORE THEY LAUNCH

  • Articles on the current affairs that we feel are right up your street. 

 Get involved, get informed and get invited along!

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ABOUT DYLAN

Originally from Glasgow, Scotland, Dylan graduated from London College of Fashion in 2018 with a BA in Fashion Design Womenswear. It was during his time there that he was selected as one of the winners of the H&MxLCF Sustainability project which led to his work being shown in the H&M Oxford Street store. 
 
Having gained experience working with Coast, Gareth Pugh, and David Koma throughout his studies, Dylan opened his own fashion studio in 2018 and began building his community of customers for made-to-order pieces. This included some celebrity faces, and so, word quickly began to spread of the quality and creative flair brought to each garment produced.
 
In 2020, Dylan was selected as a "Rising Star" at the Barclays Entrepreneur Awards. Shortly afterwards, the first ready-to-wear collection was launched with huge success. Since then, Dylan has been producing new collections each season along with extravagant commissioned pieces, striving to blur the lines between genders and to be an influential part of the movement away from the traditional menswear and womenswear departments in the high street. Instead, Dylan Joel’s designs focus on style, fit and versatility.
 
Often inspired by queer and pop culture, the Dylan Joel aesthetic encompasses a wide array of silhouettes, from tailored suits and oversized basics to fitted dresses and chunky, figure-enhancing accessories. The variety of shapes made for a variety of shapes serves to repurpose the so far limited image of the ‘gender fluid’ fashion brands that we have come to expect. Unisex fashion is the next major trend in the industry and the Dylan Joel brand is already a hugely influential part of this movement. Sign up to our newsletter above to find out why….

 

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